About SchemaReel

What we publish

Research papers, implementation guides and an entity reference for the Schema.org types gambling sites use most, plus three browser tools: a validation workbench, an entity map and an illustrative records explorer. Every claim about Google Search or Schema.org links to its source and the date we read it.

The editorial desk

Pages are written and edited by the SchemaReel Editorial Desk. The desk uses AI tools to help find sources and draft text; every fact, quotation and date is checked against its original source before publication, as the editorial policy explains. Named authors will be added to bylines when they are confirmed; until then pages are credited to the desk, and our structured data says the same.

What we never do

• Rank, rate or review casinos or sportsbooks, or publish offers, odds or tips.
• Audit or name real brands without saying so. Examples use fictional brands on reserved .example domains.
• Promise rankings, rich results, traffic or mentions in AI answers.
• Invent studies, statistics, testimonials, authors or credentials.
• Accept payment for coverage or links.

Markets

We write for teams working on sites for the UK, the US (state by state), Canada (province by province) and Australia. We do not write for markets where online gambling is prohibited for residents.

Ownership

The owner of SchemaReel has commercial interests in iGaming marketing services. See the disclosure for how that is handled.

Corrections and contact

If you find an error, send the page address and the source that shows the correct fact through the contact page or to hello@schemareel.online. A person reads every message, and confirmed errors are fixed with the page's update date changed.