Entity reference: Article

Article Schema Reference

Article describes a piece of written content: a news story, guide or help article. Google uses it to understand the content, its authors and its dates.

By SchemaReel Editorial Desk Published October 26, 2026 2 min read

Schema.org type: Article
Hierarchy: Thing > CreativeWork > Article
Google Search feature: Article markup helps Google understand the page. No required properties (Google).
Status checked: October 26, 2026

Properties worth knowing

Article properties used on casino and sportsbook sites
Property	Expects	Use it for	Google documentation
`headline`	Text	The visible title.	Recommended
`author`	Person or Organization	Every author shown on the page, with name and url.	Recommended
`author.name`	Text	Only the name, no job title or "by".	Recommended
`author.url`	URL	A page that uniquely identifies the author.	Recommended
`datePublished`	DateTime	First publication, with a time zone offset.	Recommended
`dateModified`	DateTime	The last substantial update, with a time zone offset.	Recommended
`image`	ImageObject or URL	A representative, crawlable image.	Recommended
`publisher`	Organization	The publishing organization, by @id.	Not listed

Example

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Licensed online casinos in New Jersey: what to check",
  "author": {
    "@type": "Person",
    "name": "Sam Ortega",
    "url": "https://ledgerlane.example/team/sam-ortega/"
  },
  "datePublished": "2026-08-20T10:00:00-04:00",
  "dateModified": "2026-10-12T09:15:00-04:00",
  "image": "https://ledgerlane.example/media/nj-guide.png",
  "publisher": {
    "@type": "Organization",
    "@id": "https://ledgerlane.example/#org",
    "name": "Ledger Lane Reviews"
  }
}

An article with a named author, publisher and time zones. Fictional names on reserved .example domains. Local checklist: no errors or warnings.

On casino and sportsbook sites

Help articles, rule explainers and news on gambling sites all fit Article or a subtype such as NewsArticle or TechArticle. Google lists no required properties. Its author guidance says to include every author shown on the page, to put only the name in author.name, to use Person for people and Organization for organizations, and to link a page that uniquely identifies the author. More in article and author markup.

Mistakes to avoid

"By" or job titles inside author.name.
Authors as plain text strings instead of Person or Organization objects.
Dates with no time zone offset.
A publisher copied from another brand's template.

Questions

Is image required for Article markup?

Google lists image as recommended, not required. Use a representative, crawlable image when the article has one.

Can an article have no author?

If the page credits nobody, credit the publishing organization as the author, as the page itself does.

Sources

How SchemaReel chooses, reads and dates its sources is set out on the data sources page.

Google Search Central, Article structured data, last updated September 8, 2026.
Google Search Central, General structured data guidelines, last updated July 10, 2026.