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Independent technical publication Sources checked Oct 26, 2026

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Entity reference: Person

Person Schema Reference

Person describes a human being. On gambling sites it appears as the author of articles and reviews, and as the main entity of author pages.

Schema.org type
Person
Hierarchy
Thing > Person
Google Search feature
Used as article author and in ProfilePage markup; no standalone Person rich result.
Status checked

Properties worth knowing

Person properties used on casino and sportsbook sites
PropertyExpectsUse it forGoogle documentation
nameTextThe person's name as shown in the byline.Article author guidance
urlURLAn author page that identifies the person.Article author guidance
sameAsURLOther profiles of the same person.ProfilePage recommends
jobTitleTextA role, kept out of name.Not listed
worksForOrganizationThe employer, by @id.Not listed
imageImageObject or URLA real photo, not a placeholder.ProfilePage recommends

Example

{
  "@context": "https://schema.org",
  "@type": "ProfilePage",
  "mainEntity": {
    "@type": "Person",
    "@id": "https://ledgerlane.example/team/sam-ortega/#person",
    "name": "Sam Ortega",
    "url": "https://ledgerlane.example/team/sam-ortega/",
    "jobTitle": "Reviews editor",
    "sameAs": [
      "https://social.example/samortega"
    ],
    "worksFor": {
      "@id": "https://ledgerlane.example/#org"
    }
  }
}
An author page marked up as a ProfilePage. Fictional names on reserved .example domains. Local checklist: no errors or warnings.

On casino and sportsbook sites

Google's Article guidance asks for every author shown on the page, with only the name in author.name and a link to a page that uniquely identifies the author. Its ProfilePage documentation describes author pages: a mainEntity that is a Person or Organization with a name, and recommended sameAs, image and identifier. Google asks that images be real, not placeholders.

Mistakes to avoid

  • Invented authors or borrowed photos. They are fake content and break trust.
  • Job titles inside name; use jobTitle.
  • Author pages with no link to the person's articles.

Questions

Should a team byline be a Person?

No. A team or desk is an Organization. Use Person only for a named individual.

Do author pages need ProfilePage markup?

It is optional. It describes the page clearly when the page is about one person.

Sources

How SchemaReel chooses, reads and dates its sources is set out on the data sources page.

  1. Google Search Central, Article structured data, last updated September 8, 2026.
  2. Google Search Central, ProfilePage structured data, last updated September 8, 2026.

Questions about structured data on an iGaming site?

Send the editors a correction, a source or a question. A person reads every message.