Entity reference desk
Entity Reference
One page per Schema.org type that casino and sportsbook sites use most, with the properties that matter, what Google currently does with the type and a checked example.
Every example on these pages passes through the same local checklist as the workbench. The "Google Search feature" line on each page records what Google's documentation said on the date shown, because features change; see Google structured data changes, 2023 to 2026.
Entity types
Organization Schema Reference
Casino and sportsbook brands: properties, logo rules, placement and self-serving ratings.
Read moreWebSite Schema Reference
Site identity and site names, editions per market, and the retired sitelinks search box.
Read moreWebPage Schema Reference
Landing, help and content pages: subtypes, isPartOf, mainEntity and breadcrumbs.
Read moreArticle Schema Reference
News, guides and help content: authors, dates, images and publishers.
Read moreBreadcrumbList Schema Reference
Site structure and trails: required properties, user paths and common errors.
Read moreFAQPage Schema Reference
Visible questions and answers, and what changed when Google ended FAQ rich results.
Read moreReview and AggregateRating Schema Reference
Reviews and aggregate ratings: required properties, self-serving rules and fake reviews.
Read morePerson Schema Reference
Bylines and authors: names, author pages, profiles and ProfilePage markup.
Read moreContactPoint Schema Reference
Support and press contacts: types, channels, markets and languages.
Read moreSiteNavigationElement Schema Reference
Main navigation and links: valid vocabulary with no Google feature.
Read more
Nothing matches that filter.