Guides library
Implementation Guides
Practical guides for developers and SEO teams who write and maintain structured data on casino and sportsbook websites.
Guides are written as working procedures: what to do, in what order, and how to check it. Each one links to the validation workbench so you can test the examples, and to the research behind the advice.
Guides
JSON-LD Implementation for iGaming Websites
A complete guide to JSON-LD on casino and sportsbook templates, with examples, validation tips and common issues.
Read moreDesigning Stable Entity Identifiers
When to use @id, how to format it, and how to stop identifiers fragmenting across domains and releases.
Read moreManual Entity Audit Checklist
A checklist for auditing entities and markup on casino and sportsbook sites, step by step.
Read moreStructured Data Validation: Common Errors
Common errors, warnings and fixes, and which validator checks what.
Read moreArticle and Author Entity Markup
Bylines, author pages, publishers and dates that match the page, following Google's author guidance.
Read moreEntity Identity Across Localized Properties
One brand, several market editions: how to describe sites, languages and licensed companies accurately.
Read moreWebSite and SearchAction Markup After November 2024
What the sitelinks search box retirement means, and what WebSite markup still does for site names.
Read moreStructured Data for Casino Games and Game Providers
How to describe games, software providers and game collections with Schema.org, without inventing facts.
Read moreStructured Data for Sportsbooks: Hubs, Fixtures and Markets
Key entities, content structure and validation patterns for sportsbook brands.
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