Research library
Research Library
Long-form research on how casino and sportsbook sites can describe their brands, pages and reviews with structured data, checked against Google's documentation and Schema.org definitions.
Each paper answers one question, states what Google and Schema.org actually say, and ends with its sources and the date they were read. Examples use fictional brands on reserved .example domains. For step-by-step work, see the implementation guides; for single types, see the entity reference.
Research papers
Entity SEO for iGaming Brands: A Complete Structured Data Guide
A practical guide to describing casino and sportsbook brands as consistent entities, with entity maps, identity rules and what changed in Google Search from 2023 to 2026.
Read moreOrganization Schema for Casino Websites
Brand, operator and parent group in casino Organization markup.
Read moreReview and Rating Structured Data in iGaming
Which reviews can carry markup, and why self-serving stars fail.
Read moreFAQPage for Casino and Sportsbook Sites
What FAQPage markup still does after FAQ rich results ended.
Read moreBreadcrumb Trails for Casino and Sportsbook Templates
Breadcrumb trails for lobbies, games, fixtures and help centers.
Read moreEntity Consistency Across iGaming Properties
Keeping brand facts aligned across domains and market editions.
Read moreGoogle Structured Data Changes, 2023 to 2026
A dated list of Google Search structured data features that changed or ended, with what to do for each.
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