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Independent technical publication Sources checked Oct 26, 2026

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Entity reference: BreadcrumbList

BreadcrumbList Schema Reference

BreadcrumbList describes the trail of links that shows where a page sits in a site. Google can show it as a breadcrumb in desktop results.

Schema.org type
BreadcrumbList
Hierarchy
Thing > Intangible > ItemList > BreadcrumbList
Google Search feature
Breadcrumb trail in desktop results (Google).
Status checked

Properties worth knowing

BreadcrumbList properties used on casino and sportsbook sites
PropertyExpectsUse it forGoogle documentation
itemListElementListItemAt least two ListItem entries in path order.Required
ListItem.positionInteger1 for the first item, then 2, 3 and so on.Required
ListItem.nameTextThe label a reader sees.Required
ListItem.itemURL or ThingThe URL of that level. The last item may leave it out.Required except last

Example

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://verdantcrown.example/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Slots",
      "item": "https://verdantcrown.example/slots/"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "Lantern Reels"
    }
  ]
}
A three-level trail for a game page. Fictional names on reserved .example domains. Local checklist: no errors or warnings.

On casino and sportsbook sites

Google asks for at least two ListItems and recommends trails that "represent a typical user path to a page, instead of mirroring the URL structure." Platform URLs on gambling sites often contain provider or market folders that readers never see; the trail should follow the menus readers use. Patterns for lobbies, game pages, sportsbook markets and help centers are in breadcrumb trails by template.

Mistakes to avoid

  • Missing or out-of-order position values.
  • Missing item on a middle level. Only the last item may leave it out.
  • Markup for a trail that is not visible on the page.

Questions

Can a page have two trails?

Yes. Google allows multiple breadcrumb trails when a page can be reached in more than one way.

What is the minimum number of ListItems?

Two. Google asks for a BreadcrumbList that contains at least two ListItems, so a home page has no trail to mark up.

Sources

How SchemaReel chooses, reads and dates its sources is set out on the data sources page.

  1. Google Search Central, Breadcrumb structured data, last updated September 8, 2026.
  2. Google Search Central, Latest Google Search documentation updates, read October 26, 2026.

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