Entity reference: ContactPoint
ContactPoint Schema Reference
ContactPoint describes a way to reach an organization for a purpose, such as customer support or press. On gambling sites, support channels often differ by market.
- Schema.org type
- ContactPoint
- Hierarchy
- Thing > Intangible > StructuredValue > ContactPoint
- Google Search feature
- Recommended inside Organization markup; no separate feature.
- Status checked
Properties worth knowing
| Property | Expects | Use it for | Google documentation |
|---|---|---|---|
contactType | Text | What the contact is for, such as customer support. | Organization recommends |
telephone | Text | A number in international format. | Organization recommends |
email | Text | A monitored address. | Organization recommends |
areaServed | Place or Text | Where the contact applies, such as GB or CA-ON. | Not listed |
availableLanguage | Language or Text | Languages the team answers in. | Not listed |
hoursAvailable | OpeningHoursSpecification | Hours the contact is staffed. | Not listed |
Example
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Northwake Sportsbook",
"url": "https://northwake.example/",
"logo": "https://northwake.example/media/logo.png",
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "help@northwake.example",
"areaServed": [
"GB",
"CA-ON",
"AU"
],
"availableLanguage": [
"en"
]
},
{
"@type": "ContactPoint",
"contactType": "press",
"email": "press@northwake.example"
}
]
}On casino and sportsbook sites
Schema.org describes a contact point with the example of "a Customer Complaints department". Google lists contactPoint among the recommended Organization properties. Use areaServed when a channel serves specific markets, such as GB, CA-ON or AU, and list only channels that also appear on the contact page.
Mistakes to avoid
- A contact point with a type but no channel.
- Numbers or addresses that are no longer staffed.
- Safer gambling help lines marked up as the brand's own support. Help lines belong to the services that run them.
Questions
Does ContactPoint create a rich result?
No. It is a recommended part of Organization markup.
Should each market have its own ContactPoint?
When support channels differ by market, yes, with areaServed on each.
Sources
How SchemaReel chooses, reads and dates its sources is set out on the data sources page.
- Google Search Central, Organization structured data, last updated September 8, 2026.
- Schema.org, ContactPoint, V30.1 (2026-09-16).